{"id":7533,"date":"2022-11-30T09:43:28","date_gmt":"2022-11-30T08:43:28","guid":{"rendered":"https:\/\/sic.or.at\/en\/?p=7533"},"modified":"2022-11-30T09:43:28","modified_gmt":"2022-11-30T08:43:28","slug":"review-focustalk-on-ai-in-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/sic.or.at\/en\/review-focustalk-on-ai-in-sales-and-marketing\/","title":{"rendered":"Review \u2013 Focustalk on AI in Sales and Marketing"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]On November 24th, the Software Internet Cluster held a focus talk on AI in Sales and Marketing. As an initiative of our Focus Group for Digital Sales, the aim was to provide information and concrete use cases from our experienced experts and to deal with the topic more intensively in order to identify and implement opportunities in future business models in combination with new technologies.<\/strong>[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7536″ animation=”None” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]Marc Gfrerer \u2013\u00a0<\/strong>SIC President<\/em> und Spokesman of the IT Professional Group<\/em> of the UBIT Expert Group (CoC)<\/a><\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Not just for IT professionals!<\/h3>\n

In general it is important to keep an eye on trends and future technologies, not only in the software and IT industry. In the course of our focus talk, we do not primarily deal with the practical implementation, but deal with the potential, possibilities and application scenarios of AI in Sales and Marketing<\/strong>.<\/p>\n

“During our focus talks, we always try to discuss new and interesting topics with experts. Artificial intelligence is not the future, but the present!<\/em> Aside from the large tech companies, SMEs can now also use this technology at low cost. It therefore pays off to take a closer look at the current possibilities in the field of AI and to seize the opportunities,” says Marc Gfrerer<\/strong>.<\/p>\n

Missed our Focus Talk?<\/h4>\n

No problem, we got you covered. You can also find the recording of our focus talk with our experts in our Member Area.[\/vc_column_text][divider line_type=”No Line”][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#f3ae00″ icon_family=”default_arrow” text=”Watch Recording” url=”https:\/\/sic.or.at\/en\/member-area\/”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line”][vc_column_text]\n

Focustalk \u2013 AI in Sales and Marketing<\/h1>\n

with Bernd Buchegger<\/h4>\n[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7186″ animation=”None” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]DI\u00a0Bernd Buchegger\u00a0<\/strong>– Founder and Managing Director of trinitec IT Solutions & Consulting GmbH\u00a0<\/a><\/strong>and Leader of our Focus Group Digital Sales<\/em><\/a><\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]As an expert in Digital Sales<\/strong>, Bernd Buchegger deals with trends and innovations in Digital Sales and eCommerce and supports the implementation of professional automation solutions for digital business processes.<\/p>\n

In order to create a common basis for our focus talk, Bernd Buchegger<\/strong> first explained the rapid growth in relation to technologies relating to performance (MOORE<\/a><\/strong>), storage (KRYDER<\/a><\/strong>) and networks (BUTTERS<\/a><\/strong>). These developments have made artificial intelligence possible in the first place and have produced successful projects such as openAI GPT-3<\/a><\/strong>, a natural language processor (NLP) for text creation, or DALL-E<\/a><\/strong>, an AI capable of generating images based on textual descriptions. One of the best-known AIs is the chatbot<\/em> LaMDA<\/a><\/strong>, which is speculated to be able to develop its own AI.[\/vc_column_text][divider line_type=”No Line”][nectar_btn size=”medium” open_new_tab=”true” button_style=”see-through-2″ hover_color_override=”#000000″ hover_text_color_override=”#ffffff” icon_family=”default_arrow” text=”Show Presentation” url=”https:\/\/sic.or.at\/en\/member-area\/”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line”][vc_column_text]\n

and Livia Rainsberger<\/h4>\n[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7431″ animation=”None” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]Mag\u00a0Livia Rainsberger<\/strong> is the Managing Director of WISSENCE<\/a><\/strong>, an experienced sales consultant<\/em>,\u00a0keynote speaker<\/em>,\u00a0FH lecturer<\/em>\u00a0at the\u00a0FH Vienna<\/a><\/strong>\u00a0and a\u00a0successful author<\/em>.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]So how to use these technologies for business then?<\/strong> Our experienced expert for digital transformation supports sales organizations in their management and development of innovative sales models and new approaches with practical know-how, targeted analyzes and new sales methods.<\/p>\n

“AI is not the future!
\nAI has long been part of our lives.”<\/p><\/blockquote>\n

As users and consumers, intelligent algorithms have already become an integral part of our everyday lives, although 63% of consumers are not aware of it. Then why not in our company? Regardless of the size of a company, everyone has the opportunity to benefit from the use of AI and build business models on it. Landscapes of Austrian AI solutions illustrate the range of tools and opportunities for companies in every industry. As a decision-maker in sales or as a manager, you do not need to understand how this technology works in detail. It is important to recognize the potential of AI for your own business.<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]The true potential of AI lies at the growth level. This results in the possibility of designing new sales models, products, approaches and customer experiences in order to differentiate yourself and to retain customers. There is not a single process in sales that the use of AI CANNOT support<\/em> – regardless of whether it comes to lead generation<\/em>, opportunity<\/em>, processing<\/em> or business development<\/em>.<\/p>\n

But AI is also revolutionizing marketing<\/em>. From web design<\/em> and social media marketing<\/em> to content generation<\/em> and voice search<\/em>, artificial intelligence can deliver incredible results. AI is the answer to the veritable “Data Tsunami” and provides important insights, derivations and decision-making bases at the right time.[\/vc_column_text][divider line_type=”No Line”][nectar_btn size=”medium” open_new_tab=”true” button_style=”see-through-2″ hover_color_override=”#000000″ hover_text_color_override=”#ffffff” icon_family=”default_arrow” text=”Show Presentation” url=”https:\/\/sic.or.at\/en\/member-area\/”][divider line_type=”No Line”][vc_column_text]\n

Q&A Session<\/h2>\n

What can AI do and where are the limits?<\/h3>\n